The Story

Our Stories

Hi! We're Helle and Linn. Two passionate souls based in Copenhagen, Denmark with a deep affection for creativity and jewelry design. Creativity makes us happy - to the core.

What also makes us genuinely happy is being able to give back to the world, which is why we started this business in 2019; to embrace our creativity and simultaneously focus on the sustainable aspect.

We're not sustainable because it's trending. We're sustainable because it's been a core value for both of us our whole lives. 

About Linn

Hi, my name is Linn, and I'm half Danish/half Norwegian, although I primarily see myself as a citizen of the world.

I grew up in Riyadh, Saudi Arabia as the daughter of expats, and attended an international British school with my twin brothers. Well, we're actually pseudo-triplets, but they roll their eyes at me whenever I mention it! 

Growing up as a "Third Culture Kid" has definitely had its challenges, but I wouldn't trade it for anything, having experienced being around people from all over the world with different backgrounds and cultures, and gaining friendships I maintain to this day.

This is also one of the main reasons why I took a Masters in International Business Communication. I am truly fascinated by the psychology behind communication between different cultures - well, psychology in general.

I enjoy challenging myself, be it hiking the Camino, taking Polish language classes or learning how to play the electric guitar. I am also an avid concert enthusiast, mostly devoted to the heavy metal scene.

Another fun fact; I grew up with the Buddhist practice, which included daily meditation, eating a vegetarian diet and visiting India each year for a few weeks where we stayed at an ashram (a place of spiritual retreat), visited orphanages and donated time and money to people who weren't as fortunate as ourselves. 

About Helle

Profile picture of a girl smiling with a ponytail

Hi, I'm Helle, a 28 year old Design Technologist from Jutland, Denmark - and mother to baby Sofia. 

Being creative makes me happy to the core! I love to tinker with graphics, images and aesthetics in general. Also, I'm very fond of croissants.

I also love challenges - both professionally and personally, as well as learning more about and from other people and cultures. 

I met Linn back in 2014 while we were both working for a sustainable clothing brand. We clicked instantly, and after having worked together for 3 years, we decided to join forces and start our own company selling sustainable jewelry from Bali.

Here's the story about how our baby was born. It might be a long story, but it's a good read!


Founder Story; how Black Buddha was born 

Two women, one Danish and one Balinese, standing with a Buddha statue in between them. They are both wearing traditional balinese robes.
Linn (left) and her local friend Ketut (right)
on their way to a Balinese wedding ceremony

You remember when you were a kid, right? Losing yourself in fairytales and fantasy books like Narnia and shit? Falling asleep mid-sentence, drool all over your pillow and dreaming of flying dragons and serial swordfights aplenty?

Well, both the Balinese and the Norsemen definitely had that in common. Pretty epic stories, myths and folklore passed down through generations for us to devour and dream about, like back when we were kids. 

Some of these stories were told to Helle and I personally while we were visiting our local friends in Bali. Some of the stories have been passed down in my family as direct descendants of Harald Hairfair, the first king of Norway. The stories were probably jazzed up a bit, but they say storytelling is an art. And we were entertained.

The concept of Black Buddha Jewelry came to life through the merge of these stories and legends. It may seem like a random fusion, but there are quite a few similarities once you have a close look.

The Balinese

 Balinese women dancing in Bali wearing traditional robes

Much like Newton postulated centuries ago - that for every action, there is an equal opposite reaction - the Balinese believe that there are two opposing forces that are required to maintain universal balance. This concept is called "rwa bhineda", which literally means “two opposites”.

As an agrarian society, nature is never far from the life of the Balinese. The ancient concept of "Palemahan" encompasses our responsibilities towards nature and teaches compassion towards lesser beings. It is a reminder that we are not alone on this planet; we’re sharing it with nature.

However, nature is not just the physical and the tangible. The Balinese believe that nature is the dwelling of both good and evil, and that you must please and appease both the gods and the demons. Everything exists as a duality, and it is the existence of this duality that brings a cosmic balance to the universe.

According to the philosophies, good and evil are inseparable. To understand one, you must have experienced the other.⁣ Heaven and hell, high and low, branches and roots.. Life is all about balance. 

Hence the name, Black Buddha, which denotes the merge of darkness and light.

The Norsemen

Viking drakar boat on a Scandinavian lake in either Denmark, Norway or Sweden. Mountains in the background.

Similarly, nature and harmony play a big role in the Norse mythology, with a lot of their spiritual beliefs being based on the natural world. 

Like many of the ancient cultures from around the world, the Norse had a strong and robust belief in the spirits of nature, stressing the harmony of the natural world and the search for harmony in the life of individuals. Much like the Balinese, balance is the essence.

The Ancient Norse also believed in a world clearly divided between good and evil. Good and evil were equally balanced and it was the struggle to keep things balanced that is at the essence of the Norse mythology.

Generally, the giants in Norse mythology represented chaos and negativity, and the gods and goddesses needed to contend with them in order to keep balance. Gods and giants kept each other in check, like the more familiar yin-yang concept in Taoism. One cannot, and should not, defeat the other. 

But what does all of this have to do with jewelry?

Much like the ancient Norsemen, beauty is important to the Balinese. It is a gift to the Gods. This is why the workmanship is remarkable and why Bali is said to be home to the world’s best gold and silversmiths.

The workmanship and artistry of Bali is unique, detailed and high quality. They value the love and time that is invested in these pieces, the stories the art tells, and the traditions of the island people.

To sum it all up

We fell in love with these stories, and we fell in love with Bali and their outstanding craftsmanship. And what better way to share these stories with the world than by communicating them through the artisanship that is at the core of both the Balinese and the Norse history?

We truly hope that you fall as much in love with the jewelry and the stories behind as we have.


Simple and clean lines, inspired by the beautiful Bali nature.